Transformational Life Coaching in Encinitas & San Diego

You've done the work. You've read the books, pushed through and yet something still feels off. You're still not living the life you desire or you are running on empty, trying to hold everything together. Maybe you're navigating a major transition, a divorce, a career shift, an empty nest, or a health scare. Maybe you've achieved everything you thought you wanted and still feel disconnected. Maybe the stress, anxiety, and sleepless nights have become so familiar you've forgotten what it feels like to be at ease in your own life. If any of this sounds familiar, you are in the right place.

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Most coaching focuses on goals, mindset, and accountability. Brad's approach goes deeper.

As a certified Wayfinder Life Coach trained through Martha Beck's ICF-accredited program, Brad Tunis helps clients access their own intuition, moving past the 'shoulds' and 'supposed tos' to reconnect with what they actually want and who they actually are. What makes Brad's coaching genuinely different is what he brings from his work as a clinical hypnotherapist, breathwork facilitator, and mPEAK mindfulness coach. Most of the patterns that keep us stuck, like chronic stress, anxiety, self-doubt, difficulty sleeping, and emotional reactivity, are not mindset problems. They are nervous system problems. Brad works at both levels simultaneously. Strategic coaching gives you direction and accountability. Hypnotherapy, breathwork, and mindfulness tools create the subconscious change that makes it possible to actually follow through.

Wondering if this approach is right for you?

A Different Kind of Coaching

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What Becomes Possible

Clients who work with Brad over time describe a shift that goes beyond checking boxes or hitting goals. They describe feeling more like themselves again and they are able to stay more grounded under pressure and have a clearer path to act on what actually matters.

Specifically, clients often experience:

  • A felt sense of calm and steadiness that doesn't depend on circumstances being perfect

  • Clearer direction on decisions that have felt impossible to make

  • The ability to move through major life changes without losing themselves in the process

  • Relief from chronic stress patterns that have been present for years

  • Stronger boundaries and more authentic relationships

  • A reconnection with what they want, independent of what they think they should want

What We Work On Together

Our coaching clients typically come in navigating one or more of the following:

  • Major life transitions — divorce, career change, grief and loss

  • Chronic stress & anxiety

  • Confidence & self-esteem

  • Feeling stuck or disconnected from purpose

  • Performance in work, leadership or sports 

  • Emotional regulation and resilience during prolonged stress

  • Limiting beliefs & self-defeating patterns

  • Managing chronic illness

Tools We Use in Our Coaching Sessions

Hypnotherapy and Creative Mind Work - used within sessions to access and shift subconscious patterns that block change.

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Breathwork - science-based breathwork practices that directly regulate the nervous system and support emotional processing.

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Mindfulness - mPEAK Mindfulness training principles focused on nervous system regulation and peak performance

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Transformational Coaching principles - focused on navigating major life transitions and finding authentic direction

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Accountability and Structure -  ongoing support between sessions to ensure insights translate into real change in daily life.

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What to Expect Working with Brad

Coaching with Brad begins with a complimentary consultation to discuss where you are, what you're navigating, and whether this approach is the right fit for you. Brad works with clients looking for a life coach near them in Encinitas and throughout North County San Diego, as well as virtually with clients nationwide. Each session is approximately 60 minutes long.

Coaching packages provide structure and accountability over time, with sessions typically scheduled weekly or bi-weekly, depending on your goals and pace. Packages include session time, between-session support, and specific tools tailored to your situation.

Brad will discuss what structure makes the most sense for your situation during the initial consultation.

  • "I have been working with Brad for about a year now and is just simply the best. He has helped me tremendously with my mindset, business growth, and navigating the challenges that come with entrepreneurship. He has helped me navigate my worth, expanded my vision, and has made me really believe that the possibilities are endless. Brad is supportive, honest, and truly has the passion to help his clients move past whatever barriers stand in their way. Through his hypnotherapy he has also helped me face my fear of flying which has really helped equip me with the tools I need to move forward. I can't recommend Brad enough. I am so grateful to have him in my corner and will be working with him for years to come!"

    —Sarah

  • “I’ve been working with Brad for over three years, through some of the biggest transitions in my life — from being just myself, to becoming a mom of two, to stepping into a team leadership role. What stands out most is how he’s helped me move through these shifts without losing my own voice — always anchoring back to the self within. I’ve worked with many therapists before — from very traditional training to more alternative, energy-based approaches. What makes Brad different is his ability to truly hold space. There’s a sense of safety that allows me to be honest with myself, without fear of judgment — and that’s rare. He has a way of asking the kind of questions that stay with you. The ones that make you pause, reflect, and ultimately hear your own voice more clearly. He helps shine light on blind spots, but never in a way that feels forced — it’s always grounded in curiosity and respect. What I appreciate most is that Brad doesn’t apply a one-size-fits-all framework. He meets you where you are, and works with you to find approaches that actually fit who you are. Grateful for the work we’ve done — and continue to do.”

    -Ning

  • "I cannot say enough good things about Brad & Boundless Hypnotherapy. I found Brad when I was going through one of the toughest and most stressful times of my life. I was stuck and caught up in grief and difficult emotions. His hypnotherapy techniques have helped me calm my mind, see things differently, and have given me back peace. In addition to hypnotherapy, Brad is an amazing life coach. He listens—sincerely listens. He is thoughtful and beyond patient. He has helped me to process and figure out what I have gone through, and plan a path for what I might like to do next. He is supportive without telling you what to do, but has your back every step of the way. Aside from all that, he is genuinely one of the most amazing people I have ever met: kind, sincere, funny, and always upbeat. There is no way to be around him and not end up smiling at some point."

    -Jen

Frequently Asked Questions

  • Transformational life coaching is a structured, forward-focused process that helps you identify what's keeping you stuck, clarify what you actually want, and take meaningful steps toward lasting change. Unlike therapy, which often focuses on healing the past, coaching focuses on creating the future with accountability and support along the way.

  • Most life coaches work primarily with conversation, goals, and mindset. Brad integrates hypnotherapy, mindfulness, and breathwork into the coaching process, which addresses the subconscious patterns that often block change at a deeper level. This means you get strategic direction and accountability alongside the tools to actually follow through.

  • Coaching fees vary depending on the structure that makes the most sense for your situation. Individual sessions and coaching packages are available, and we can discuss investment and options during your complimentary 15-minute consultation. The consultation is free, there is no obligation, and it gives you a chance to ask any questions before making a decision.

  • This varies depending on what you are navigating and what you want to accomplish. Clients working through a specific transition or challenge often find meaningful progress over a shorter period, whereas those who come to coaching as an ongoing practice for personal and professional growth tend to work with Brad over a longer period. Brad will give you an honest sense of what he recommends for your situation during the initial consultation, and the structure can always be adjusted as your work together evolves.

  • Both. Brad offers coaching sessions in person at his Encinitas, California office, which serves clients throughout North County San Diego including Carlsbad, Del Mar, and Solana Beach. Virtual sessions are available for clients anywhere in the country and are conducted via secure video. Many clients find virtual sessions particularly useful during periods of health challenges or major transition when travel adds unnecessary friction to the process.

  • Coaching is focused on growth, change, and creating a more aligned future, while therapy is

    primarily focused on healing emotional wounds, treating mental health challenges, and

    processing the past. Coaching helps people break through limiting belief patterns, build

    momentum, and follow through on meaningful personal or professional goals.

  • That depends on where you are and what you are ready for. Coaching works best for people who are genuinely ready to take action and make changes. If you are in a period of real transition, carrying chronic stress, or feeling the gap between the life you have and the life you want, coaching can create significant and lasting change. The clients who get the most from working with Brad are those who come prepared to be honest with themselves and to do the work between sessions, not just during them.

Have more questions? Visit the full FAQ page

Ready to explore what's possible? Book a complimentary 15-minute consultation to talk through where you are and whether coaching is the right fit.


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